Nairrk
Active Member
Global technology brand Hisense has taken the wraps off its 2025 premium “ULED” TV range, revealing its biggest range of screen sizes to date and plenty of features for both film fans and gamers to be excited about.
All of the new ULED series, claims Hisense, are powered by next-generation AI processing which, in Hisense’s own words, “works effortlessly behind the scenes to deliver smarter, more intuitive picture enhancements—without the need for manual adjustments.” This processing can work, it’s claimed, on everything from contrast to colour accuracy and motion clarity in real time.
Other key features Hisense claims for its 2025 ULED TV range include “advanced” Quantum Dot color technology, improved local dimming systems, deeper and more natural black tones, richer colors and more brightness – all with a focus on getting more impact out of the high dynamic range picture technology that’s now being used to enhance the look of more and more films and TV shows on both streaming services and 4K Blu-ray discs.
Hisense’s new focus on AI even extends to the new ULED range’s audio, as the sets offer an AI-enhanced system that apparently optimizes Dolby Atmos mixes to create a more theatrical, room-filling sound stage.
On the gaming front, most models in Hisense’s latest ULED range support frame rates up to 165Hz; offer Dolby Vision Game modes so that you can enjoy gaming in Dolby’s premium HDR format without high levels of input lag; and even, apparently, support AI-driven motion processing. Though this latter feature presumably increases the TVs’ input lag, and so likely won’t be a good option to activate for fast-reaction games such as Call Of Duty.
nterestingly, it also appears that all of Hisense’s new ULED TVs will use either the Google TV smart system – complete with Amazon Alexa, Google Assistant or Apple Homekit compatibility – or Fire TV, rather than Hisense’s own VIDAA smart platform. Hisense’s announcement today does only apply to its U.S. TV range, though, so it’s possible that VIDAA will still appear on some of its European ULED models given Google TV’s issues with carrying some of that territory’s biggest terrestrial broadcaster catch up services.
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