With that kind of money, one could have 2 persons singing and playing music within a big pair of speaker like enclosures which will sound very life like & that too without an amp.
Business and marketing aside, plenty of interesting insights in his discussions in these videos.
Being a musician himself, he brings a unique perspective and approach to amp and speaker engineering.
He mentions he has been a student of Indian classical music for 55 years (he was 77y at the time of this video)
I learnt about “sympathetic strings” (extra strings that resonate but are not played directly on) in the Sarod and Sitar.