Both Sony and Panasonic have a single digit market share - Sony with about 8% and Panasonic at about 6%. Toshiba, Hitachi, Sharp, etc. are even worse off. The market is dominated by Samsung (28%) and LG (about 15%). Chinese companies such as Haier are increasing the market footprint.
Japanese compaies are making heavy losses.
The Japanese companies all are facing market losses in tvs spaces thanks to the two korean companies.I don't know where they went wrong,
We all know Sony was late to flat panel tech,they thought their crt tvs would still be bought compared to the then flat panel tech which had inferior picture quality.When they realized the rapid market shift to flat panels They tried first with both plasmas and lcds but stuck to lcds.
Sharp was no 1 in 2005 world wide lcd sales.
A year later Sony moved to no 1 position in 2006 to 2007.
Samsung took over the lead in 2008 with cheaper price tag and in 2009 samsung pulled a hefty lead thanks to samsung marketing by launching the so called "LED TV" which where just edge led based lcd tvs .People even today think its a completely different tech.They where very aggressive with the amount of LED tv ads.
Lg quickly followed samsung with the word "LED tv " they where still trailing behind Sony till about early 2011.
Sony was one of the last to market there tvs as LED tv which they started in early 2011 ads ,even though they launched the worlds first RGB based backlight lcd way back in 2004.Even today there websites doesn't have a category for LED tv ,all are just under LCD TV.
Sharp is pretty much dead they invested millions in the worlds first 10th generation lcd manufacturing facility,where Sony also had a stake and was a big customer for sharp panels.
Now Sony has pulled out of the joint venture with sharp and even before that happened Sony stopped using Sharp panels .The UV2A tech of sharp failed to deliver.Now Sharp has no customers for tv size panels except philips.
Toshiba and Hitachi don't have the name or performance to challenge samsung,sony or lg.
Panasonic which is a big corporation where reluctant to invest in lcd tech.We now know where they are potentially heading.
Pioneer never had a product that could compete in price and they quit the tv business.
The two korean companies make quite a bit of money by selling panels,even though they both buy panels from Taiwanese companies like AUO,CMO,CPT etc .So they are still making profits.Unlike Sony,toshiba,sharp they also sell plasmas.
same thing happened in tablets,phones.
Its only in cameras(canon,nikon,Sony) and video cameras(Sony,panasonic) the Japanese have a firm lead compared to the two koreans.