SPL is one way of measuring the loudness, as you've asked
dB is the unit in which it is measured
RMS = route mean square Power a loudspeaker can handle. If you were to drive a speaker off a constant signal ( unlike music, in which the loudness varies) this is the power it can handle
Max power handling is supposedly the maximum power a speaker can handle. This spec can be twisted a wee bit. I could say my speaker could handle 40000W for a nanosecond, and it could still be true. On the other hand, A speaker (due to the inherent nature of music) can handle more instantaneous power then its rated RMS power.
You can determine the relative loudness of a speaker by its sensitivity , which is the loudness , in dB of a speaker , at 1m away, when driven by 1W.
Loudness increases logarithmically with increase in power. a double in power = 3 db increase in dB, 10x power = 10dB increase