They are a bit like Montblanc fountain pens and Mercedes Benz cars. Product is/was good no doubt, but the brand is bigger than the product, which is what you pay for. And both the brand and the product has seen better days. Bit of a mass produced luxury, with recognizable bragging rights, and the products just good enough for bragging.
Now both discerning as well as value conscious people have other choices on 2 ends of the spectrum, so only some people with nostalgia value the brand anymore.