well , i dont believe i am a expert in audio , but being a guitar player and from my past experience in audio...
i will comment as ..
"one can measure the physical quantities like voltages , wave form parameters with what soever equipments but
the musicality /tonality /the characteristics of sound still [will be possible...

] remains to be discovered ,
here we are dealing with a complex set of waveforms .... these needs hi-end DSP processing and standardization of the
parameters that constitute the overall output wave ,what adds to this complexity is that the parameters are interrelated "
here i will elaborate with example ,
i have a YAMAHA Rxv361 , [ is not a pro audio system ] i used to connect the speakers with some ordinary wire ..the unit has a stereo ption that i use for music listening with two speakers
one day i thought of giving a try with OFC cables ..so i purchased some 6 meters cable fron SPROAD ,bangalore
i was very surprised by the difference the cables made ...
bass was 30% more and many other previously unnoticed sounds came alive
. i tested the unit in 2 speaker mode while using front L R out puts ....i changed the
different DSP modes ..n felt each mode added some distictive characteristics to the output
Also the how good cables will sound is matter of matching with the system
another example ,
i have a small taiwan made stereo micro DVD system with inbuilt amp ,
with custom fitted crossover added by me to the small speakers , the unit had ordinary wires to connect the speakers
here i tried the OFC cables, they did not made any big difference

"
finally to conclude my comments ....
yes, the marketing people exploit the cable and interconnects with
some virtual terminology
but "The cable matters !"
tests done by forum member soundsgreat [shreekanth] ..shows how the cables can contribute to the final output..