The only TVs that are sold at discount are the ones which are last year's models, non-moving items, etc. I waited for 2 years for a "good" price and ultimately purchased when I could wait no more. I was lucky to buy 50ST50 in July-2012. Those who waited for Dusshera/Diwali/Christmas/New Year discounts did not get the TV as it disappeared from the shelves.