I disagree...I'm not sure whether sony has a dynamic picture mode..it got vivid/standard/custom mode...I was also offered 51k with 3 yr warranty on a sharp 40 inch but went with sony at 64k with 3 yr warranty..felt that there are not so much good service center for sharp..and sharp doesn't sell much in India..there is a chance of getting a demo piece..
Pic quality wise I like sony's bright,vivid color...sony EX models are one of the best leds in that price bracket..there are many members with EX models here..not sure all are complaining about pic quality.
I compared each pic characteristics color,blacks,processing,noise handling,clarity...didn't feel to go with sharp though sales guy was pressing to go with sharp that time.
Here is shocker..I was surprised as well..Sony was on Vivid mode while Sharp was on Standard mode. I asked him to play both on Vivid. I would sharp color production was too good and Samsung (ES 4/5 series,) were no match for it, for sure.
Not only I watched Colors HD & ESPN HD, i played by own MKV, AVI files as well.
Also, note that Blacks were categorically superior to Sony ( HX is a different league though).
This may well be due the fact that Sharp need not outsource panels and in fact creates one for itself.
Anyways, they have created the best TV's consistently across globe.
Sharp in fact sells at a premium in US while LG/Samsung's are always on big discount, which sell big time in India.
About ASS, LG/Samsung charge us a premium for nothing. 10K-20K extra we pay is towards ASS only.
PS: My point was for people with tight budgets, who strech and buy Sony/Samsung assuming they give better pic quality. Fact of the matter is that aint the case in basic or mid tier models..
HX for sure is a different league and then Sharp Elite is one heck of a product itself, both out of equation for people seeking 32' TV in less than 30-40K.