Looking at the thread, you all have a reason . I have been working to get a similar solution for HT enthusiasts for a long time as being one among you all. I spoke to many production houses in South India. Let me break it down.
1. Economics: no producer is willing to go beyond what makes him money. No passion, those words are only for press meets . This stops everything moving to advanced tech etc.
2. Syndicate: Television industry is major, bigger that any entertainment in India. Producers wanted to sell the rights and make money. All financial transactions are completed even before the movie is released. They will look at max returns before it’s out. Exhibit rights are not with producers, middle men called content aggregators. If some one observed Netflix and SUNxt release same titles. Sun network is one of the aggregators. OTT is seen as just another version of local theaters, nothing more. From there on they are actually rented to OTT on agreement. Later those titles will be removed.
3. Technical challenges: it is not easy to find a perfect balance for content quality vs distribution. More the quality lesser the people that can afford the required hardware to playback. I have been researching on this. Commercial theaters have DCP compliant projectors and servers to playback original content, no device in our home can even play few frames continuously when feed with rich content. This is where most of the content stop including Bluray. Every media here is produced and is a packaged differently. Bluray needs separate encoders to make the content ready for its format, similarly for VCD, CD, even OTT. This determines quality which is governed by studio cost, time, bandwidth, and format limitations. Amazon takes 2 weeks to make the movie ready in their platform. Similarly Netflix. All this costs money, all are proprietary softwares and system does the job. Some one have to invest. Maintaining cloud service for digital copy downloads is much tough, there is DRM which costs a bomb, relevant client hardware that can honour this DRM. Every download costs them, not only us. It’s like a digital warehouse, they need to pay rent. Why will they do all this if very very very few people like us wanted. Besides me hardly anyone in my home even know how to power on HT if there is more than one remote . Now the King of everything, that is content. We already discussed how bad the content is. Not watchable more than once. None of them are archive worthy. Industry knows this very well. It is now more of gambling for quick money. OTT has made it worse, OTT needs content to feed us, else we will unsubscribe.
I have started this journey even before YouTube first announced movies. Producer asked me who will buy if YouTube is streaming for free. This rings in my ears even today. But today we are paying for the same content. I kept going, we are still not matured enough or our HT foot print has not grown enough. Revolution is not far, there come a day movie can be enjoyed on the same day of its release with the same quality siting at home with family. Dynamics changing across the world. Right people and investment makes it happen. If someone thinking on same line I’m more than happy to collaborate in this vision.
Thanks
Ram.