I had 2 speakers lying around, so on a whim I updated my receiver to Auro 3d. No day and night difference between the two except that for music, DTS heavily uses the center channel but Auro 3d uses the front left / right and front height speakers thus making music sound better.
I have to do a bit more movie watching to see the differences for movies but at the outset, I did not find much difference.
I have heard many people, one even in this thread, mention how much Auro3D enhances music. I must experience it sometime on a system capable of this. I personally love the natively DTS encoded albums from Dire Straits, Elton John, Queen, MJ..