u contacted LG regarding this? if yes what did they say? yes the blacker cinema scope regions showing also means you got image retention.For b7 it is MANDATORY to Leave the TV on after usage. Because for about 30 minutes right after it is turned of the pixel refresher will be running. Burn is expected if this is not done. But even with that, it's obvious that the screen changes it's colour after some days of use. My both screens turned yellow after some months.
Worst thing: my screen has cinema scope regions blacker than rest due to non use. I use it only for Netflix and blu ray because I was afraid of logos getting stuck
You watch only netflix on the B7? this thread is becoming an eye opener for both potential oled owners & current owners.
Cheers.