True, but what matters more is the image processing done by these companies which is very different. But again the picture will have differences due to the processing engine which is where the specialty of each company lies.
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Do you have any idea as to the difference in PQ between Videocon and Philips as I had seen Videocon 4K sometime back in a big multibrand showroom and found the PQ to be more than decent. I had them play SD also which was very good.