Last update: I hate this TV.
Just started playing Uncharted 2 and noticed auto-dim... Hm, thought I could live with it. but it got worse and worse in dark areas, really annoying. This could be turned off with the american model I think, that ends with S1, but the S10? Nope. So I went to the store to return it... and they won't take it back. I'm one day late for their 48 hours policy. Hooray! Oh, and they dropped the price on most of their TVs - including the one I bought. Like rubbing salt in my wound.
I think this problem was also in my old panny LCD but not as noticeable. I'm not sure, it's really obvious with the uncharted loading screen, I might take my PS3 to the old one and test it again.
One minor thing that also kind of disappointed me was having to set contrast really high, in the 90s, to calibrate it right using the set up feature in pixar's wall-e blu-ray. Now I checked some recommended settings from cnet for another 32" panny LCD and they set contrast at 100. They did have the option of changing the backlight settings but I'm not sure if that would change anything regarding contrast in either direction. The reason for this is that setting it really high stresses out my eyes. It's really only noticeable on some screens, like when it's mostly white, or the menu when for wall-e, but you get the idea. I don't know if this is natural and everybody has it and I'm being too fussy about it or not, just thought I'd mention it.
One last thing, I keep reading on forums how IPS is really bad for gaming with blur and others say it actually has the least blur. What's going on here? I wish I had a plasma to compare it to. I think this one is a bit better than my old panny LCD in that regard, still not sure though, maybe I'll do some more testing on both.