Processing is what happens inside. Setting is what manufacturer provides as a tweakable parameter. A manufacturer can't provide settings unless those settings can be utilized through processing. If there was no processing there will be no setting.
For people who look at effect it's setting, for people who look at cause it's processing. However, I am not at all surprised by your calling the term "wrong". After all they say, ignorance is bliss.
Thanks for educating me about processing because until i read your post i was totally unaware that that processing actually happens inside
You are getting it wrong again, my post points that the picture you see in a showroom is more to do with the showroom settings and less to do with the actual processing,of course picture processing is has to do the final job of whatever setting changes the consumer makes in a television and this is well known, so before calling me ignorant and try and read my post again.
BTW, *most* showrooms keep *most* TVs at default "setting". In "most" cases, first question they get asked is "Are both these TVs at default settings?" So, if customers want to see the TVs at their default "settings" then be it. They leave it there. They stand to gain nothing by making picture of any specific model look better than other (except for exceptional circumstances such as if it's a last piece from last year's stock that they are trying to get rid of).
most showrooms i have seen have most parameters set more than half way up and the contrast is always in 90% plus, i do visit a lot of showroom with my friends when they ask me to select a television for them so i have very rarely come across showrooms which keep televisions at their default settings.
Even the out of the box settings for all most all LCD's are totally bad, here what a reviewer says about probably one of the best LCD Panasonic has produced to date which does not use the IPS panel(most of the Panasonic LCD's i have seen here in India use this panel) rather it uses VA LCD panels, which is the similar tech like SPVA used by Samsung for ages.
http://www.flatpanelshd.com/review.php?subaction=showfull&id=1402040248
The out-of-box picture quality is not very impressive, but Panasonic has not gone to the same extremes as some other TV makers. Colors are generally oversaturated, but the color temperature is not far from our target value. We measured brightness to 261 cd/m2 in the Normal profile, which is the highest AS600 can go.
http://www.flatpanelshd.com/focus.php?subaction=showfull&id=1229341472
When you say they stand no gain it shows how much you are aware of how showrooms work in india, not all the brands have the same profit margin, some have more and some less, showrooms always try and push brands which is the most friendly with the showroom and which offers the most profit margin, also there are always reps of that particular brand in the showroom(for medium and large showroom) who setup the televisions and i have seen them market their brands as the best while only talking negative about the others, most consumer will never be able to identify the rep if he belongs to a particular brand and they simply think he is just the store guy.
Panasonic does make excellent plasma's but their LCD's are sub par, its quite simple, the basic panel has to be right but Panasonic has got it wrong hence they are never the reference LCD's in any LCD shoot out where experts calibrate the LCD's measure them and report.May be this will change in the future as panasonic has started shift to LCD from plasma and this only means their LCD are going to a lot better in time.
http://www.avsforum.com/forum/166-lcd-flat-panel-displays/
