Hi All,
Its nice to get to know lot of new people and subjects on this forum. I have been collecting records since past 9 years and I have a considerable collection, though one thing is for sure that its not an cheap hobby nevertheless if Vinyls were to become more present across India we need to understand and make changes in lot of things
We cannot compare indian records with international records where the royalty is higher and charges are higher yet most of the records are priced on par or on a slight premium with the CD whereas in India the records are priced at 1200-1500 rs a record which is very expensive, Veer Zara could release collectors edition for 499 12 years back and now the same has been priced at 4990, obviously the pricing is too high and what has happened in 10 years that prices go up by 10 times ?
If the companies are really serious in getting clientele and also increasing the vinyl market in India as Hiten suggested in earlier post the user base needs to be increased and to do the same the pricing of records have to be really attractive, I think for bollywood stuff the pricing beween
299 and 499 should attract a new base of users, lets not discuss about a niche audiophile community but a large young base of users willing to spend money on buying records.
Records I believe were always niche in India and will be so but if companies are having trouble selling 500-1000 records of popular movies there seems to be something wrong, pricing apart there is the question of communication and information until the launch of records is not made visible and people do not see physically records a non user shall never get attracted to the same.
I travel a lot and I go pretty often to HMV store in HK, I am surprised each time the vinyl section gets bigger and better thus I think for a future for Vinyls to grow we need them to be physically presented at point of sales. Online sales shall help but physical point of sales are the need of the day, companies need to work with stores which have large footfalls and create exclusive music kiosks or have monthly exhibitions in malls for sale of records, which are properly communicated
Our used record stores are dirty, usually badly maintained and for services offered most of them tend to be non professional and expensive , they want this situation to continue so that they can peddle their goods for horribly expensive prices, if the same has to be stopped companies need to come with new records of popular music which earlier was never released on records. This will surely attract younger crowd to music and make them pay to buy the same
Again choice of music which comes on record is an issue, imagining Tees maar khan, or Jhoota hi sahi the music might be good but never popular and thus companies burnt their hands with such records whereas some superlative music has come such as Aashiqui2, Anjaana Anjaani etc etc which would have sold in higher numbers. Best of music from the companies can be launched as boxed sets
Apart from Bollywood music the niche segment of Ghazals, Classical vocal and instrumental in Hindustani and carnatic could be popular for record release, these records can be more expensive and they shall be niche not selling in higher volumes.
These are my personal views and I hope that this shall not offend anyone