^^what Sanjay said....i have two 8x3 feet windows on wither sides of the main door - all these to the right hand side of the TV and both windows are curtained with some thick but light cream colored curtains and reflection is not the least bit bothering here.
I mentioned dark conditions as i was implying that plasmas perform their best under controlled lighting,and hence,what you see under the flooding lights at the shoppe/mall may not be a valid comparison with respect to an LCD/LED,thats all. If u have lots of light with doors and windows all open during daytime, its a no-brainer that u need an LCD,otherwise a plasma will fit the scene perfectly.Hence, see at the time of audition if u can get a bit more darker environment by turning off a few overhead lights etc. I too was unimpressed by plasmas last year when i was hunting for an LCD,where the shopkeepers kept them as dull as possible to push LCD/LED tech.But this time, i went with enough homework done, so knew what to expect and how to test a set properly.
Like i mentioned at the start of thread, i hit the deal without making an audition of the set,but am extremely satisfied so far and hope it stays that way.Like someone mentioned at another forum, this set(as well as PK550 IMHO) are right at the cusp of diminishing returns.Spend a lot more, get a little improvement.