I don't think it shall be an issue, buying online.. Indiatimes gives official manufacturer warranty..
Yes never bought anything big like a TV.. but I bought my BB9360 as well 6 months ago from them.. But they takes unusually long time to process and ship the item .. about 3 weeks for the BB so it can be more for something like TV.. Cinsidering that it is fragile, I think the item will be transit insured.. in any case, you can speak to the helpline regarding this aspect before taking any final decision.. BTW if the discount is 10K, why not give it a chance...