Hi,
I was in the same dilemma four months ago. I bought the Sony KLV-32EX400. I personally feel that you should buy a TV mainly based on picture quality.
Q Which of these two TVs offer the better PQ?
A. You will have to check this for yourself. Check with different sources: TV, DVD and HD-content. Most shops use HD-content only. Specifically ask for a side-by-side comparison using all the above sources. Carry DVD/VCD/Blu-rays that you own and know for better comparison. I personally felt that Sony was better and bought it.
Q. Whether to go for full-HD?
A. Well, for standard definition broadcasts this will not matter. But for DVDs and Blu-rays it may (also depending about how finicky you are about PQ
). Better to go with standard resolution TVs (720p or 1080p) as this avoid a problem called as double-scaling i.e. scaling in two places: the player and the TV. 1080p may completely avoid scaling in case of Blu-ray discs. 768p (the so-called HD-ready) is not a standard and not many 720p TVs available, it is better to go with 1080p ie. full-HD TVs.
Q. What about playing contents from USB-drives?
A. Most DVD players and Blu-rays players have this capability. It don't see any advantage to have this capability in two places. However, it you still insist ...
Q. What about the reliability?
A. Well, I have a history of owning a Panasonic "HD-ready" TV that conked off (panel problem :sad
in 2 years. So for me reliability was the highest requirement along with PQ. Sony TVs are known for their reliability (though the older Trinitron and Wega are actually the more reliable models). I searched on the Internet for LCD reliability surveys. No major problems were found for Sony TVs. For Samsung, issues such as "panel lottery", "bulged capacitor" were reported. This further drove me towards the Sony.
Q. What about the price?
A. Samsung 32" inch full-HD was cheaper by atleast Rs. 5000/- than the comparable Sony model. I believe that the trend continues even now. So, Samsung may offer you mode bang for the buck.
So these were the major points that I considered. LG and other brands were temporarily considered and dismissed. Hope this helps you in your selection.
Regards,
Prasad Redkar.