The final choice for me was between 40V550A vs 40W550A - both Sony stuffs. Probably for me, Sony was the decision by my heart & head.
At one point, I was more or less decided on V550A. That was after comparing with other models. The BE3 engine on this was giving no difference in PQ with Sony W450, except for very fast moving scenes/texts. That was because W450 is 100 Hz where as V550a is 50Hz. Even though 100 Hz was desirable for me, the cost of W450 was around 1.2L due to 10 bit panel and MotionFlow(100 hz).
A few weeks back Sony has introduced W550A with a better pricing of 94K. It has MotionFlow(100Hz) and has 8 bit panel. I have gone for W550A for the following reasons
- I could get an offer of Rs 85K for W550A from a wholesale dealer ( A price which is NOT miles away from the official price of V550A)
- I am not able to distinguish between an 8 bit /10 bit panel (My eyes are not that sharp to distinguish more than 16M colors). Also the contents available are all based on 24 bit data (RGB or YCbCr). So I am not losing anything by choosing an 8 bit panel.
- MotionFlow is doing its job. There was no traces of trailing motions. Having 100Hz also makes me a bit future-proof for the possible addition of gaming consoles.
- W550A is taking only 15W lesser power than V550A due to better back lighting. This over 5 years of usage is also a reason for justifying the slightly higher price compared to V550A.
Regarding PQ, as I have noticed during my usage.
- I have digital cable set top box having composite video output. I am getting good quality at my viewing distance of 10 ft with the options like Noise reduction-ON, MPEG noise reduction-ON, MotionFlow-Standard etc.
I was afraid of possibilities of pixellation at 10ft distance with 40" panel. BE3 is doing a nice job here. Since we having only SD content available now, this is a recommended option.
- Regarding DVD usage: I am using Sony DAV-DZ690K - Home theater with DVD upscaling. With default options, upscaling to 1080p and using HDMI connectivity it was NOT giving satisfactory results. Then I have found the following options as the best for getting the maximum out of the new TV -- No upscaling to 1080p, Component video connection, No Progressive output etc.
This is because, as soon as the TV senses progressive signal, 1080P signal etc, it does not invoke the corresponding image processing operations. The image processing algorithms implemented as part of BE3 is much much better compared to what Sony has in its home theater. If you force everything to be done by BE3, you get a real feel of 'HD experience' with a good DVD itself.
I have arrived at the above combinations based on the Benchmark DVD available from HQV
HQV - Hollywood Quality Video Processing for HD : Benchmark DVD
With this we can actually see what are the tests that are failing /passing under benchmark conditions. Earlier my analog TV was scoring 30 out of 120 marks and my new setup scores 70-80 out of 120. Still there are some tests failing corresponding to "Jaggies pattern" and "Film Details" test. I don't think any TV will pass all those tests !!
So overall I am happy about this purchase and happy about the performance. Also I have the pride of owning a Sony W series TV !!