Watch out SONY LG & Samsung here comes SHARP Aquos Quattron!

[adder]

Do you actually mean that SAMSUNG, SONY and LG have the same quality of components used inside them ? Well, I was under the impression that Koreans are mass manufacturers and that SONY uses superior and top-of-the-line electronic components since SONY Trinitrons have lasted for as long as 20 years (and more) !

Offcourse sony is mass manufacturer,but a premium one.
I am not saying they use the same components but some of the components are the same.
Yes their models do occasionally have a better build then the Koreans and their HIGH END X & Z series are right there on the top in terms of build quality & components used even compared to fellow Japanese makers.

But whether the build is the same as older generation tvs from sony,i don't think so.

 

[royalanalog]

Once I'd read on a website that when we open a SONY TV and look inside we find ICs made by SHARP, Philips and SANYO apart from SONY components. These ICs must be used by other manufacturers (like LG Samsung Panasonic etc) as well I guess. Well then how exactly do SONY TVs gain more quality ?

 

[adder]

Once I'd read on a website that when we open a SONY TV and look inside we find ICs made by SHARP, Philips and SANYO apart from SONY components. These ICs must be used by other manufacturers (like LG Samsung Panasonic etc) as well I guess. Well then how exactly do SONY TVs gain more quality ?

Thats a good question,see many companies use parts from various manufactures.Samsung/philips/nec etc sell lot of semi conductors to various companies.
Now a company like sony doesn't need to make every component on their own,when they buy panels from AUO only some of the layers are the same like LC layer,they still use their own color filter,backlight,outer layers etc,sony may again not make it themself,but will ask other companies to custom build based on their specification.same goes with sharp & samsung panels.its not only the case with sony many other companies order custom speced panels.

Look at Nikon they are camera specialist but their best dslr cameras use the sony sensor,yet the sony dslr cameras with the same sensor looses to nikon in image quality.
Even some canon p&s cameras use sony sensor like some of the G series & S90,SD4000
same thing in computer motherboards.

 

[longshanks]

Look at Nikon they are camera specialist but their best dslr cameras use the .

Sony fabricates Nikon's design (same way they fabricate for many other manufacturers),Sony also uses them in their camera's(not always the same exact version) as a part of their agreement.

Sony uses many of Nikon's technique, tools and equipments in their sensor manufacturing unit.

Nikon still does in house manufacturing of sensors for some of their FX camera's and they are state of the art,costs a lot to manufacture.Nikon is one of the pioneers in designing camera sensors.

 

[adder]

Sony fabricates Nikon's design (same way they fabricate for many other manufacturers),Sony also uses them in their camera's(not always the same exact version) as a part of their agreement.

Sony uses many of Nikon's technique, tools and equipments in their sensor manufacturing unit.

Nikon still does in house manufacturing of sensors for some of their FX camera's and they are state of the art,costs a lot to manufacture.Nikon is one of the pioneers in designing camera sensors.

Yes they are designed to nikon specifcation but the sensor is still based on sony.
BTW do you have source about sony using nikon tools & equippment.
I bet the sony APS-HD range will make its way to the new upcoming D400

 

[longshanks]

Yes they are designed to nikon specifcation but the sensor is still based on sony.
I bet the sony APS-HD range will make its way to the new upcoming D400

Nikon | Imaging Products | Nikon FX-Format CMOS Sensor


Nikon's official statement on the D3X sensor - Photo.net Nikon Forum

Is Nikon D3x Sensor Same as Sony Alpha 900 - Masterchong.com: Photography Reviews, Sample Photos and News

Who is the manufacturer of the D200 sensor? - Photo.net Nikon Forum


Yes, I know that there's a lot of proprietary Nikon goodness in their version of this chip, but it does use the same die

source :
Nikon D3x

BTW do you have source about sony using nikon tools & equippment.

Read it in a very blog posted by people who are very much in photographic technologies , will post the link here if i find it.

 

[royalanalog]

Finally ..... it has arrived !

Sharp India Limited has finally graced the Indian market with its flagship Quattron line of LED backlit LCD TVs. Three models LC-52LE820M, LC-46LE820M and LC-40LE820M have been released in India. They look cool. :licklips:

But the pricing is too high. 40" model LC-40LE820M costs 1.4 Lakhs INR. And the 52" model costs around 2.5 Lakh INR !

Has anyone seen them anywhere? I can find these models only on SHARP India's website when I google search only for Indian pages.

 

[hemantwaghe]

Finally ..... it has arrived !

Sharp India Limited has finally graced the Indian market with its flagship Quattron line of LED backlit LCD TVs. Three models LC-52LE820M, LC-46LE820M and LC-40LE820M have been released in India. They look cool. :licklips:

But the pricing is too high. 40" model LC-40LE820M costs 1.4 Lakhs INR. And the 52" model costs around 2.5 Lakh INR !

Has anyone seen them anywhere? I can find these models only on SHARP India's website when I google search only for Indian pages.

No now With this kind of pricing Sharp will be no 1 in India???

 

[adder]

Sharp sales are already in last place compared to fellow japanese makers like sony,panasonic.
With this kind of pricing i doubt they are going to improve their sales.
For that price one can probably get the samsung newely launched C9000 series or even the upcoming sony HX range.

these models should be roughly equivalent to the sony EX700 and samsung C6xxx in terms of performance.

 

[royalanalog]

I disagree with that....

Many online reviews (international, of course!) clearly say that Quattron produces far more sparkling colors than traditional RGB panels equipped SONY and other LCD TVs, though there is no significant improvement in image clarity. They say some colors look like never before revealing newer shades of the same color.

I'm kinda fed up of seeing the Indian market flooded with LGs, Samsungs and SONYs. Hardly seen people owning a decent Japanese brand like JVC, Sharp, Sanyo or Toshiba. Even Philips or Videocon is actually rare !

And ... since it has been just a few months that Quattron has debuted, this high price is just temporary. There was a time when a 32" LCD TV used to sell for around 90K INR. There shall be a similar decline in prices in Quattron TVs as well.

Though SONY has superior video processing, it is wrong to assume that SONY is the 'numero uno' TV. No TV is absolutely good or bad : all TVs have their own mights and shortfalls. Come on ! How do we conclude that the trio of LSS is the best ? Each TV delivers a unique image not to be compared with others. I have seen some Sansui CRT TVs to be actually very good. It all depends on how the video Engineers have 'set' the TV's image technology in the R&D Labs of the company. So I don't think Sharp Quattron is that bad anyways !

 

[adder]

Well what i am saying is hype in sharp quattron has neglible effect in improving PQ.
Its just a Edge led lcd that has been launched with 4 sub pixels,would have been better if they had launched normal 3 sub pixel tvs with the same UV2A panel or with the addition of local dimming.Now that would have be a serious competition to the samsung/sony led-lcd range.

But if the MRP vs street difference is like samsung then it should sell,atleast the informed would buy.

If they want to compete by pricing it high ,it better have comparable or superior performance to high end versions of sony/samsung tvs.

Like sony ,sharp is a direct import,so the tax isn't helping it,neither is it available in the grey market.the last time i saw a sharp lcd in grey market was like 2008 and they were more expensive then sony.
Again unless they improve sales and service network,i doubt they will do well.In the USA philips lcds are nearly extinct despite having a really good PQ for the same reason

 

[royalanalog]

Actually I never meant Quattron's launch will 'boost' the sales of SHARP LCD TVs. Sharp TVs also sell in India. But not as much as Panasonic or LG or Samsung.

The fact is that Quattron has not been hyped or marketed much at all. In fact, that's the biggest weakness of the SHARP brand. I read on a UK review website that Quattron's advertisement is not as much as its color quality is. The reviewer had also mentioned that (copied from the actual review website....) :

"If Quad Pixel technology had been developed by the likes of Sony, Samsung or Panasonic, you can bet your bottom dollar theyd be screaming about it at the top of their marketing lungs from the top of the nearest mountain. Sadly, Sharp doesnt seem to currently lavish anywhere near as much promotional muscle on its new technology as it deserves."

For example, look at SONY's monolithic TVs' ad : "2010 .... A New TV Is Born". Is there anything really new in it? Nothing except the design. Samsung also pampers its 'World's first Full HD 3D TVs' a lot. So does LG Infinia ! Well can't blame them ..... that's marketing.:lol: And the world goes by that ! Sharp has always been a silent player. But too silent in India. But their presence here is still direct (since Optonica's days) unlike Philips who has recently outsourced all of its operations to Videocon.

Coming to its technology, Sharp claims that it's Quattron's 4 pixel technology helps the panel produce more brightness due to the addition of 'yellow' pixel. Yellow pixel helps the panel produce 'white' color using lower power. The result : brighter and vivid pictures @ lower power consumption. Is there any chance of SONY using these Quattron panels in its BRAVIA TVs ?

Most of the review ratings of SHARP are not as high as that of LG or Samsung. But whichever SHARP TV that I have seen till date has had a natural color tone and perfect contrast/brightness unlike SONY's extremely high contrast/brightness and highly processed colors. I feel Sharp is 'simply beautiful'.

I cannot comment on the grey market availability of Aquos. But sometime back when there was a 'zero margin offer' in e-Zone. I saw SHARP 32" Model selling there for 25,990 INR. It's Website MRP is 34,990 INR. My friend bought a Sharp CRT TV whose website MRP was 9,300 INR for 7,500 INR. So SHARP sells at lower cost too. But with the right dealer.

 

[royalanalog]

Now that the 3D craze is in the air, many movies are being made in 3D format. As a result i think many TV broadcasting channels also shall start to appear in 3D format. So automatically TVs have to be 3D ready. Well, which shall be technically a better technology for 3D TVs ?

LCD ?
Or Plasma?
Or other (like OLED) ?

 

[psychotropic]

3D will fizzle out. mark my words.

 

[shredder]

yes..... who would want to keep on watching TV in 3D wearing a ridiculous pair of goggles all day. I think you will get a severe headache.

 

[illusion_heart]

3D will fizzle out. mark my words.

Mate, I agree to a certain extent that it will not make inroads into our daily viewing but peple will continue to experience at Imax or other movie theatres.

 

[WHATSINANAME]

3D will fizzle out. mark my words.

I have to disagree with you there. This is the same kind of 'old-is-gold' reaction people gave when sound came into movies, or when color came in, or when digital started to replace analog!

3d with those stupid glasses is of course a little unweildly, but to say the 3D TV technology itself will fizzle out is short-sighted to say in the least!! 3D without glasses tech is already in existence, and will be in the market in 3-4 years. And then in 8-10 years more will come a time when you won't have TV 'screens' at all, but 3D images moving around in your room.

Of course the 3D experience is much more immersive and involving than 2D, so it WILL take over once costs come down, like it or not!!

 

[psychotropic]

no no, my objection is not to the glasses. my objection is to the fact that we end up sacrificing too much for this illusion of three dimensionality. colour, contrast, screen size ..and yes, the inconvenience of the glassesng......which ends up with a good 2D projection of a film like avatar being much more dazzling and immersive than even an IMAX 3D projection of it (i saw it in IMAX 3D btw)

 

[WHATSINANAME]

Colour and contrast, yes, but screen size? Why, are 3D TV screen sizes neccesarily smaller than 2D ones?

Even the problems of colour and contrast are going to go away soon (remember, 2010 is the 1st year of 3D TV's hitting the mass market!) and since companies are investing most of their resources into this tech, it'll soon surpass the best 2D TV's today with regard to PQ. Even now the Philips 3d prototype display has a resolution of 4K (four times 1080p).

I too, saw Avatar in IMAX 3d (drove about 50km to and fro to do so!) and I've also seen it in 2D HD, and, frankly, 3D was much better anyday! This is despite the fact that Avatar, unlike some other 3D movies, has none of those cheap 3D tricks - like stones and other sharp objects flying at you etc.

So I guess each to his own, though I suspect 10 years down the line you'll be taking a different 'view' hyeah:

 

[royalanalog]

LC-60LE925M

SHARP has launched its 60 inch Quattron 3D LED TV model in India. Never seen it anywhere. CNET Singapore rates this model as 8/10 which is a very good score. Has anyone checked it out yet ??