I got same info as Sony colours looked artifitial than pany.
bro a lot of people go by the sony and the @!@# about the bravia 3 engine - i accompanies my friend to SEE the sony v550 vs the rest - he having set his heart on the sony.
The usual suspects
Sony V550
LG Jazz FHD
Pana Le8
Pana LX80
Pana LX800 (100Hz)
Samsung b530
Sharp (forgot the model number)
The usual Sony HD demo material played including some Airtel DTH
Sony V550 has lots of contrast apparently and looked a lot brighter but panny lx800 and the LG Jazz stood their own. LX800 was great and LX80 too was good. Images and colours were natural - though my friend besotted with the sony raid the colour of strawberries was their NATURAL red and Grass NATURAL Green. (i have been to quite a few golf courses in India and abroad and eaten my fair shair of strawberries around the world but never seen the grass so green or strawberries so red).
The clip from Spiderman 2 looked artificial a rather hifi cartoon (from 6 years into the future) - bright reds on the suit, blacks good but with high levels of contrast and brightness a little washed out on the sony. Panny LX80, LX800 and LG Jazz were very acceptable with the Panny models giving the natural look of everything.
Though SD TV looked acceptable on the now BE3 engine - i remeber the horrible crap the be2 engine provided and almost on par with the pana models. LG was slightly inferior but acceptable.
Still people go for the sony - well I guess sony will be a sony with lots of morons around