I don't find the rationale behind making TV panels thinner day-by-day. I agree the TV should not be too big to occupy a room, but what the point is in making the panels further thinner ? I guess all these manufacturers wants to market by saying how thinner their panels are and I personally don't see any sense or logic in making them thinner beyond some point. I understand the case for other gadgets like Laptop, ipad/ipod, mobile phones, etc which are carried in hands and people would have a feel good factor in carrying thinner and slim gadgets, but to extend the same to flat panel TVs, I feel it is utter non-sense. All the modern HDTVs are thin these days and making it further thin does not have any rationale other then the stupid marketing logic. They can be made look beautiful with other things, but not making them thinner. My only concern is - by making panels thinner day-by-day, are the designs getting more complex and so vulnerable to design/manufacturing defects ... Going against the laws of nature beyond a limit will invite certain side effects.