Apple music to launch lossless streaming

Very Correct, But Apple Fanboys will immediately jump on the Best SQ just based on the Logo. Haven't you experienced that with Die hard Bose Fans?
Well, the way these streaming platforms encode in AAC (256 kbps/Variable bitrate), ruins the fidelity of the sound and thus creates a bad name for AAC. AAC is a very efficient protocol. Although it's lossy, the final outcome is damn good if done properly. I faced a lot of blowback from OLED Fan Boys though... ;)
 
Compared the so called Digital Master AAC 256 with Tidal lossless and the latter is clearly superior even to my ears. May be bias, IDK. Just waiting to compare the Apple ALAC vs Tidal Flac.
 
Well, I don't want to divert from the original topic but since you raised this point, let me shed some light on this. AAC works based on the way humans perceive sound. Our ears are more sensitive to certain sounds and less sensitive to certain sounds. That's the exact principle AAC relies on to remove information to reduce the file size. A good AAC at a constant bitrate of 320 kbps can consume up to 70/80% of the original WAV file size. It was tested over thousands of users to perfect this protocol over a span of a decade. That said, the amount of humanly perceivable information it removes, it's negligible. It almost sounds like 90% of the original WAV file. It sounds dull because of the way most of the streaming providers use AAC to encode (256 kbps/Variable bit rate), not because the AAC is a bad encoding protocol.

Now, the rest 10% comes under the Law of the Diminishing Return. You are free to shell out as much as you want in your quest for the rest of 10% i.e the 'Perfect Sound'. Happy Listening. :)
Yes, those of us who can make out and value the difference don’t mind paying. Law of diminishing returns applies to every aspect of life. And yet, pursuit of excellence has driven mankind throughout history.
 
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You are saying this is better than MQA?
I did not know Tidal streamed FLAC. Only Qobuz
No, Tidal is better is what I meant. As for FLAC,I understand from the Tidal site that the source files are in FLAC , but streamed through MQA’s compression, but Apple’s lossless will be certainly be in ALAC.
 
I believe it's released only for US region for now.
Users from a number of countries, and not just US have reported getting spatial and lossless. Have yet to read anyone in India has got it.
My VPN was on when I restarted my phone.
That perhaps explains. It’s a server side update, probably Indian server not updated yet.
 
I called Apple India customer support. The executive was very courteous, but didn’t have any update on availability/roll-out schedule of Lossless/Spatial in India. She took down my compliant, with screenshots proving the OS is updated, and has forwarded the same to their engineering team. Reply is awaited in two days time.
 
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