sachinchavan 15865
Well-Known Member
In economically challenging times, financially defensive companies with large cash reserves have this advantage.
Bose buys McIntosh and Sonus Faber
- Thread starter caspian1985
- Start date
i hear there are bringing back the 901 and thas why Sonus faber acquisition might make sense. I think the sonus Faber snail was the first sub sat system even before be so there might be some synergy there ..perhaps
Bose of course was never one for audiophiles and neither claimed to be one. their patents are mainly around signal processing , military, medical and devices. perhaps one for waveguides and perhaps the reason they grew to this size.
Will be interesting to see the decisions they take since they are still privately held am very curious as to the direction they take considering High end has been metamorphosing into different directions due to the impact of streaming and personal devices
Imo no, they shall kill both the brands. The Bose puny speakers are not a match for the McIntosh tube amplifier and Sonusfaber will kill Bose in the SQ area. So they will sacrifice both.
Comments by their CEO Lila Snyder in CNBC:
"The purchase of the two luxury audio workshops could help Bose grow in the in-car stereo market, which Snyder said makes up about a third of the company’s overall business. Sonus Faber produces speakers for Lamborghini cars, for example, and some Jeeps have a McIntosh-branded audio system. One possibility that Bose is excited about is that it can integrate its noise-canceling technology in electric cars to make the vehicle ride quieter, she said.
“There are places today where the Bose brand probably can’t go. Lamborghini is a great example of that,” Snyder said. “You really want the very best kind of cutting-edge technology to be in those luxury or highest-performing vehicles.”"
Cheers,
Sid
"The purchase of the two luxury audio workshops could help Bose grow in the in-car stereo market, which Snyder said makes up about a third of the company’s overall business. Sonus Faber produces speakers for Lamborghini cars, for example, and some Jeeps have a McIntosh-branded audio system. One possibility that Bose is excited about is that it can integrate its noise-canceling technology in electric cars to make the vehicle ride quieter, she said.
“There are places today where the Bose brand probably can’t go. Lamborghini is a great example of that,” Snyder said. “You really want the very best kind of cutting-edge technology to be in those luxury or highest-performing vehicles.”"
Cheers,
Sid
Very true! Interesting thing would be to see if you would see all the 3 brands under one roof since Bose is very picky about displaying and selling it's own brand with other brands.
Why would you say that ? you are talking of a brand setup by a very smart person and run by very smart people. why would they risk it for such a result
A M&A takes months if not years to complete..the only reason you may acquire one to kill is if it were a competing product which here it is not, they are complementary products.
sachinchavan 15865
Well-Known Member
They don’t need to. A company can have different brands positioned in vastly different customer segments. Look at the auto majors.
In fact you are more likely to kill the brands you acquire if they are in the same segment as your own (for example Coca Cola with Gold Spot and Limca)… in that case the acquisition is not for complementary products (like it seems in Bose’s case), but for other reasons such as market access.
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square_wave
Well-Known Member
I tend to agree with this. For Bose, this is probably about buying more influence into the premium side of things in audio. Alongside, maybe it will help the boutique brands grow in breadth / depth. With a money bag to back them up, they can also invest more in R&D and innovations without the finance department breathing down their neck.
caspian1985
Active Member
McIntosh Group Acquired by Bose; Does This Deal Make Any Sense?
Bose announced it has acquired McIntosh in a deal whose terms were not released. Does this deal make any sense?
www.strata-gee.com
Well written critical take
square_wave
Well-Known Member
Interesting. Are they really bringing it back ? I briefly owned one of them many years ago. Also the 401s. I wonder how they will position the product!
On the negative side, we need to keep listening to the non synergistic combination of SF and McIntosh at all shows and dealers till the end of time. Maybe it is a matter of taste. For me, they both work better with different combinations.
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square_wave
Well-Known Member
They will probably get SF and MC to make more lifestyle products and probably sell them alongside so that they complement Bose's current product range.
I doubt they will showcase traditional high end audio gear in Bose stores since the demographics for those product lines are very different.
yes. usually you Keep bRand identity separate but technology is leveraged across. we could expect amplification of mac to flow in to Bose products..and maybe drivers etc al from SF although designs might remain the separate.
square_wave
Well-Known Member
I foresee a Bose streamer / dac with Bose branded lifestyle designer cool looking speakers leveraging tech from SF and matching amplifier leveraging tech from MC.
sachinchavan 15865
Well-Known Member
But that’s mere speculation. What’s the reasoning for it?
Well Bose has been around for a long long time and are not influenced by outsiders. Same for Macintosh and SF. They are all old players and know what they are doing.
Imagine the 'McIntosh Labs RS150' getting the Bose design flair,marketing and DSP. That is a Win Win for both. To add to that, if the drivers from SF come into the systems, that's a whole ecosystem complete right there.
So to even think that these three are going to kill any of them, is at this point being naive in my opinion. I am just waiting for these brands to show up and the Bose showrooms ASAP. The timing could not be better as I am out hunting for new speakers. Drooling over the thought of an Active Pair of speakers with McIntosh amp+VU meters, SF drivers+crossover, Bose design+warranty+support. Did I mention auditioning/listening to them while the wife is busy shopping..... Heaven.
MaSh
Imagine the 'McIntosh Labs RS150' getting the Bose design flair,marketing and DSP. That is a Win Win for both. To add to that, if the drivers from SF come into the systems, that's a whole ecosystem complete right there.
So to even think that these three are going to kill any of them, is at this point being naive in my opinion. I am just waiting for these brands to show up and the Bose showrooms ASAP. The timing could not be better as I am out hunting for new speakers. Drooling over the thought of an Active Pair of speakers with McIntosh amp+VU meters, SF drivers+crossover, Bose design+warranty+support. Did I mention auditioning/listening to them while the wife is busy shopping..... Heaven.
MaSh
Decadent_Spectre
Well-Known Member
OT: I just noticed your avatar, is that the front of a Mig-21?
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