Best way is, if the items are sent by any relative or friend as GIFT and valuation within Rs. 25000. Then it will not attract customs duty.
Have u actually tried this out ? Not a bad idea, if it works ...
Import of Blu ray discs becomes uneconomical now a days. There was a golden period when Amazon.Uk delivered free to India and there was no customs duty.
I used this "golden period" (while in Lucknow) to import about 150 BDs. Had to pay Rs.2000 customs duty on a 50 GBP BD order after shifting to Mumbai recently.