Thanks for poking a hole in that example. It gives another opportunity to clarify. That chap came looking for a CD player at a certain price in mind. The dealer could have turned him away saying "Boss, your price is too low and we don't sell anything that cheap". The dealer instead chose to invest around three hours demonstrating the audio equipment and technicalities of the CD players and probably gave an experience of other premium speakers/amps (talk about upselling).
The dealer never got to hear from him. He didn't change his mind and come back to buy a home theatre. His positive experience was shared to his friend/senior. And due to that warm welcome and experience the dealer got a cheque a project worth hundred times over that budget of CD player. Why? because he was treated the same way as he treat big-budget clients. As Maya Angelou says, people never forget the way you treat them. So goes the story. Now, yes it would be more interesting if he came back and bought an expensive CD player. I could have
tweaked some facts in the story to make a point, but no. I wish that folks understand the narrative and the point being made.
It is not necessary one has a fixed budget it mind. We don't have to. Even if we do, it is not set in stone. I would say, boss let me understand your offerings and what makes them so valuable, instead of cutting me out. If I find them so alluring, I'll slog six times over to be able to afford that. An audiophile's journey starts somewhere at a basic level and it goes up based on their preferences. Business folks know that a sales cycle is long and winded road. A prospective customer goes through various stages of interest; and that is non-linear. Let them take their time.