Edit : I checked out the TV in LG showroom, I'm getting 65 inch for 1.36L after cashback which looks like a good deal. I also checked both QNED and QN90A against LG C1 side by side with the same demo video and found the QNED to be the closest to C1 in terms of skin tones and to some extent colours. LG QNED was more reflective than the Samsung.