Incidentally, today (22nd July) Myself and my colleague listened to Bose (module 700 system and AM 10 series 5), and took auditions of Paradigm ct100 5.1, Dali set up (Oberon 7, Oberon 1, Vocal, Atmos) and little bit of Magnat Supreme 802 5.1 set (Supreme 2002 set was not readily available).
First we listened to Paradigms followed by Dali. This was in proper audition rooms. Then we went on to listen Bose module 700 which includes bass module plus sound bar 700 plus surrounds. This was in open place in a showroom. Still the clarity, loudness of Bose speakers was most noticeable. Also the bass offered by the bass module appeared very articulate, precise, still thumping. It may not be near to what we experience with popular 12" subwoofers but it appeared adequate.
Taste of Bose is still on the minds of both of us.
In my opinion, Bose manages to get such high sound intensity with small sized HF drivers without compromising quality. This chhota packet bada dhamaka is what attracts most of Bose fans (moat of them may not be seasoned listeners/audiophiles).