It has been about 5 days with Sony 65A8H. Compared to LG 55C7 I noticed that Sony can't get as overall bright in both SDR and HDR. I had LG for almost 2.5 years so light output is something I missed immediately.
In almost all other picture parameters the LG and Sony are equal with Sony being superior for movies.
1 LG appears more colorful but Sony is more saturated in that it can do more shades of colours. Particularly noticeable are dark (night) scenes where Sony has more depth.
2. LG has higher light output but also less shadow detail as it has minor black crush. So it appears more contrast-y. Sony is balanced and, in fact, has more details in both bright and dark areas.
3. Being OLED both have "wow" factor but Sony has more depth and in many scenes. The latest Dora on Prime is a very good example. When Dora gets lost in field of flowers, the depth and colour that scene has is not matched by LG. Blade Runner 2049 has terrific cinematography and the casino hologram fight scene is a treat on the Sony with rich saturated colours.
Both scenes on Sony reminded me of watching in theatre.
4. Dolby Vision on LG is brighter but some scenes could be too bright for comfort. Sony is balanced but dark scenes are hard to watch in a well lit room.
5. Skin tones are better on Sony.
6. LG has little to no flashing in near black areas. Sony flashes (flickers, if you like) and can be irritating. Reducing gamma to -1 resolves to great extent.
I would say LG is absolute value for money and would work well even in decently lit room. Sony has a cinematic quality, has more detail and depth to pictures. Plus motion is great.
Buy either depending on your room conditions. Sony is recommended for cinema purists.
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