I did.
Animation, nature content, demos all look phenomenal in LG.
So is any content which has predominantly bright scenes.
Sony is far better with dark scenes and human skin colour and facial details. Fine details like hair, hair shine, fur, facial contours, skin colour etc stand out in sony.
I have determined it has to do with picture engine and not with colour tuning etc.
Eg: Experiment with picture clarity -> reality creation setting in sony. I have kept it as 50. It makes a world of difference to details. LG picture looks like as if the reality creation setting is kept at 0. Iam not sure what is the corresponding setting in LG (super resolution makes the picture look artificial if it is the corresponding setting).
Edit:
My sony setting is very straightforward. Cinema pro mode with eco turned off and peak brightness set to high/max, ambient light sensor off. All these settings are for stopping any light limiting.
Apart from that only setting I made is,
Reality creation at 50. (default 20, I guess).
Check with this so that we are talking about the same picture. First 3 you have to make anyways. Reality creation is according to preference. You need to pause a picture with human face and do the adjustment. Percievable with every 5 increment to me (not 1).