Same issue of durability of Plasmas and bad experience of more % of plasma users vs LED users make me scared of buying one... also someone was complaining of his new Plasma (Samsung E550) being too dull & then some others talking about heat. Is that too much a price to pay for a better PQ which as a end-user one might not be able to actually figure out? Especially when I am getting 25% discount on LG, Samsung LEDs (getting 46/47" LEDs for 68-70K that have list price of 95k)... For Plasmas, I get this discount only for LG which is not a leading brand in plasmas... for Panasonic, I will get same offers as everyone else... this is so confusing