Why did you buy the crap TV?? You have specifically mentioned after demo that sony ex430 is crap.
Crap in the sense with respect to pricing.. Its MRP was 59k .. Retailers were selling in 57k when I had seen it for the first time. At that time some retailers were selling at 5-6k more EX650. So by paying 5-6k you can get XReality (instead of Bravia Engine) , Edge LED(instead of cheaper Direct LED) , Smart TV ..
All knows sony TVs are expensive of all and from that EX430 was at that time a bit more non VFM
But now the pricing is different
EX430 i got it in 47.5k by selling my old Samsung 25 inch CRT and also 5% cashback in axis bank..
EX430 is not as great as EX650 but I am satisfied with the piece even though the PQ is not the best of the 2..
Check out flipkart pricing the difference is more than 10k and also by market price its 10k (53k and 63k)..
For 40 inch I feel 60+k is too much (Atleast for me since I had to buy another 32 inch one for bedroom)
My review
PQ- Decent (better than Samsung EH5000 EH5003 EH5330 and ES5600)
Audio - OK (decent for day to day daily soaps nd news channels use)
Pricing - Good
It has MHL support but my phone doesn't support it.. But my phone has HDMI so MHL not needed for me.
But one more thing I would like to say for comparison of 40EX430 and 42LS4600
When I saw sports channel in both these TV's simultaneously with respect to colors and different shades of grass it should produce LG was absolutely better. But in brightness it sucked (may b the showroom had too much of lighting)
For more naturals colors buy LS4600.. the reason is because of IPS panel
For more bright and vivid (as the Sony AD says) buy EX430
In SD channels EX430 is way better than LS4600..
Viewing angles for both are good..
If you a good bargain skills you can get LG 42LS4600 as low as 47.5k without any exchange or cashback.. All retailers will give you discount other the Sony & Samsung..