The actual picture quality is atleast 50% better than the pic and i am not kidding about it. I dont want to fight with anyone over which technology is better but i am very very happy with Sony HX850 LED. The clarity is awesome. I know why this tv is getting 5 stars everywhere. In the end to each his own and what matters is what you are happy with and not what is better. I think all Sony LEDs are very good in picture quality.
Please all LED haters tell us what's wrong with these pictures..so before commenting about leds do a reality check..getting a plasma don't give u the privilege to comment crap about leds.