QSC cinema is quiet cheaper- 45k range. when i enquired with QSC for their pro grade speakers for home installation .... enclosing their technical manager response ...
"Generally, there are two types of Home theater system, one is consumer-based system (mostly non acoustical environment) and the other professional based system (proper acoustical environment as per the cinema standards).
QSC’s Professional range cinema speakers are designed to work in an acoustic environment, where the cinema standard acoustical parameters are maintained (like NC 30 and RT60).
As you rightly said horn-based system can be too harsh for a home theater environment. Since our speakers are designed to install behind the screen, the horns are calibrated to handle the reflections and screen losses.
The Frequency response from the speakers is very important for a proper cinema experience, so our speaker can be little bulky for a home theater since those drivers have to handle those frequency responses so that the speakers can perform for longer hours without hurting your ears.
That’s being said, our system is also widely used in small room spaces such as postproduction studios (Sony, Disney, Netflix, Hollywood dub stage, etc) all over the world and dedicated luxury home theater with proper acoustical environment.
Consumer brands like Polk, KEF are designed and tuned to work in a non-acoustical environment, since the attached drawings show that the setup is going to be in the living room and it’s a non-acoustical environment, so we highly recommend you to proceed with your KEF/consumer based speakers plan. The subwoofers booming can be due to corner loading, so you can move the subwoofer location close to your center speaker. also, you can adjust LPF filters in the AV receivers for the sub output which may further reduce your booming."