YouTube is everything and everything is YouTube
20 years in, YouTube is a dominant entertainment force. Now it’s coming for just about every way you spend your time.YouTube gets 50 percent more viewership than Netflix, and about as much as Disney, Prime Video, Peacock, and Paramount Plus combined — and that only counts people watching YouTube on their TVs. YouTube is by most measurements the second most popular search engine on the internet (after Google), and the second most popular social network (after Facebook). It’s the most popular service for both music and podcast listening. It’s the second most popular page on Wikipedia, for some reason. It’s for cat videos and Oscar winners. YouTube knows no bounds.

YouTube is everything and everything is YouTube
YouTube won the entertainment business — but it’s only getting started.
