The panel is the biggest cost partition among others. When we look up.... it's so expensive and it should have the good things. But when they look down these models belong to their mid tier and they don't need to provide everything to everyone. That's where these big companies lose to the value minded small players. They give whatever they can at that price point limiting their marketing and removing non value adding process. Finally the biggies go worthless even if they give all their might. Their overhead will go beyond the reach and they'll lose to small players like Xiaomi, TCL, Sanyo etc