Dushie, I can spend 50K+ even now on a new LCD, but tell me whats the garuntee that this new piece of hardware would last for atleast 8-10 years. I know I might sound a bit paranoid, but the feelings are logical. I am getting a toshiba model 32" for around 27K, but thats also not so less that I could ignore the amount. (15-17K is something I can ignore), It not about the amount of money............. its about getting its worth. I bought my Onkyo 6200 HTiB for 42K in 2009 and used it extensively, it did not sweat a bit and worked flawlessly, apart from a small glitch on the remote button, everything worked perfectly, and I sold it off for 20K this month....... Now thats what I call money worth product.
With these LCDs and LEDs the general concise is that its a bargain......... 6-7 out of 10 times you will be ok but rest is just luck.(specially when you go above 40") Now how much can you spend just on luck. For me, certainly not more than 15-20 K. Definately not 40-50-60K. So thats the picture.
I know AOC and the likes are not at all good brand, but look at it this way, the only thing I would be doing on it is casual STB viewing, nothing else, and I am ready to spend another 15-17K after 3-4 years (no big deal), IF it does break down in that time period. Else anything more than 3-4 years I get is bonus.
AFA PQ goes I personally went to the showroom and checked HD PQ for these low brands, and they were pretty ok. I also saw chroma own TV selling for 22K 32" with 2 years warranty and was giving pretty decent picture. Now tell me jut for casual STB viewing with no faltu frills in it, why should one not go for it, when the probability of getting this LCD going bad in less than 5 years is as much as say a 40K TV ... ????????