Adder, you being a firm SONY LCD supporter, will certainly like to see you add to this....SONY pricing strategy
lol i am not exactly a sony supporter,if a better product comes from samsung or panny then i will be the supporter for that,but since in todays lcds and previous crts sony being the performance leader i support them.
anyway yes the prices of sony are consistent,and according to a bangalore dealer the profit margins for sony is less.
anyway in the US sony is so strict about its pricing that it keeps a cut off lets say for eg XBR8 lcd sony say the dealer no matter what u cannot sell at a price lower then $5000 so even if the dealer wants to give it for a cheaper price he cant because of the sony policy.
i remember a friend who bought a sony tv in the us for a price far cheaper then the market price,the dealer gave it to him on one condition "dont say anyone u got it for this price",the reason sony does this is because it wants to be a premium brand.