Turning up the sub trim to zero db in the avr helps a bit but i dont want the sub to be running that hot.
I usually keep it at -5 and 50% (or 45%) gain on the sub. The bass at this volume is plenty but the thump and punch is absent.
Are you setting up the Sub manually? Are you using an SPL meter or an app on the phone? What was the original setting set by your receiver's auto setup?
-5db on the receiver sub-level is Okay. Increase the volume on the Sub till Audyssey sets the least amount of gain for the Sub. If you can get it down to -11db, you are golden. The aim is to send Ungained signal to the Sub and allow the Sub's Amp to do all the amping with no gain coming from the receiver. Make sure the gain is Not -12, -11.5 is perfectly fine.
MaSh