Check sony 32EX330..it's a direct led model with WXGA(1280X768) resolution...it will be more vivid than CX350 ccfl model.
My suggestion.....Go with Sony bx350. If you want only full HD, go with cx420. There is only 2K difference as I said earlier. I couldn't notice any difference in picture quality between the direct LED models and the LCD ones from Sony. So why pay extra ?
@lake1988: Are you sure that 32EX330 resolution is 1280*768? Even the bx350 is WXGA resolution. But if you download the manual from Sony website, the resolution specified is WXGA (1368*768).