gopichandpai
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Hathway Cable and Star Sports battle it out over DAS deals | TelevisionPost.com
Hathway Cable & Datacom MD and CEO Jagdish Kumar stated, We have decided to put Star Sports channels on RIO as it will help us in managing our content costs. As it is, sport is a seasonal property and is largely event driven. Kumar said that only 10 per cent of its subscribers have subscribed to one or the other Star Sports channels ever since the MSO started offering the channels on a la carte since February. Since we have put Star Sports channels on a la carte, only 10 per cent of our subscribers have subscribed to these channels. If only 10 per cent consumers want these channels, then why should we pay for the entire universe? Kumar said.