The fact that the only payment option is yearly seems very strange to me. I know that most of my neighbours pay monthly and I'm the only one who pays more than one month in advance (I pay for 6 at a time). When this is the case, I cant imagine their strategy for a whole year.
Also, considering that they are a well established service provider, they could have really used this opportunity to flaunt their superiority (so to speak) by pricing this deal well and giving the DTHs something to worry about. In my opinion, no one will be able to appreciate this service purely because of the cost and payment options.