Hi all.
Reading this thread having just bought a QN90A with an ADS panel.
Don't be put off by poor measurements made in a lab with light meters etc .
I didn't realise mine was ADS for a month.
I came from a Q80T and my new Neo trounces it.
I also have an Oled B9 which I use in a darker room but don't game on it, and it's not bright enough during the day.
The QN90A ADS is less bright than the VA version.... and has lower contrast ratios, but it's SOoooooh bright ... 2 to 3x brighter than the Q80T... that you simply don't notice it in real world viewing.
I have never had to use contrast enhancer yet .... and that includes running COD ME Remastered night scenes !
The advantage of the ADS panel is simple.... NO rainbow reflections....... These are horrid...and put me off the Sony 900h (?) last year.
So just get one. It is still better than any of last years T models and unless your using it in a pitch black room ... you will not notice the reduced contrast levels.
Don't forget that contrast ratios in tge lab are measured at 100 lumens .... not many games or movies are that dark for long. Usually you have bright highlights, which are so bright on this TV .. over 1500 nits even in HDR ... that it makes the dark areas appear darker than they probably are.
So unless everything you view consists of muddy dark scenes, or spend your time watching HDR demo test slides, you don't need to worry. The "number" do not do it justice.
Also, the DSE on my new Neo is 10x better than on the Q80T. If I were to swap mine for a QN94 or 95 with a VA, I may get more brightness... which I don't need, or more contrast... which I wouldn't notice.. but, it may have worse DSE... AND, it WILL have rainbow reflections, which might drive me insane !
I'm keeping mine.
....as I say... this is coming from someone who has an Oled as well !