vaibhav007
Member
That only works when you have enough stock. If you can't import enough units, what's the point of giving units to reviewers. That's what I meant above.
Assume two scenarios:
Scenario 1: You only have 1000 units to sell. You want to get more units, but the government is blocking imports heavily and it won't be solved for a few months. You have a demand of at least 5000 units. In this case, Toshiba will like to sell the 1000 units instead of giving 50 units to reviewers and selling only 950. Also in this case they'll just anger consumers who watched the reviews and couldn't get a unit.
However, once you get enough stock in a few months, you'll get review units out to increase demand from 5000 to 50000.
Scenario 2: You have 100000 units but only demand for 5000 units. In this case, you'll send 50 units to reviewers and get good reviews out(only works if product is good or you pay the reviewer). This will increase demand and you'll be able to sell way more units.
Again, as you see for the products Toshiba has stock for (U50 and below) they have sent out review units. However, for U79 they haven't and it's still out of stock. There's no point of getting reviews out because the product won't be in stock for a while. When they get enough units in for U79 and U80, they'll get the hype going by getting reviews out.
It's all about timing with marketing. You don't want reviews out when people can't get the product itself. That leads to hype dying out by the time product is already out and people forget about it.
Also, it's Toshiba and not Hisense. Hisense owns a majority stake in Toshiba and hence gets all the profits, and Toshiba gets to use Hisense tech. However, Toshiba has its own brand identity and as usual in these sorts of cases, they do have the freedom to innovate and differentiate for better or for worse. For example, OnePlus, Vivo and Oppo all are owned by BBK electronics and yet their phones are very different. The ownership only controls where the profits and tech transfer happens, but not about ideas or products 100%. Similarly with Toyota and Lexus or Volkswagen and Audi in the car world
Makes sense. I only wish the very best to the company. I hope they will be able to do well with their product line. I wish 7980 becomes the gamechanger in the budget tv segment like what xiaomi mi3 did to the budget phone market at the time of its launch.That only works when you have enough stock. If you can't import enough units, what's the point of giving units to reviewers. That's what I meant above.
Assume two scenarios:
Scenario 1: You only have 1000 units to sell. You want to get more units, but the government is blocking imports heavily and it won't be solved for a few months. You have a demand of at least 5000 units. In this case, Toshiba will like to sell the 1000 units instead of giving 50 units to reviewers and selling only 950. Also in this case they'll just anger consumers who watched the reviews and couldn't get a unit.
However, once you get enough stock in a few months, you'll get review units out to increase demand from 5000 to 50000.
Scenario 2: You have 100000 units but only demand for 5000 units. In this case, you'll send 50 units to reviewers and get good reviews out(only works if product is good or you pay the reviewer). This will increase demand and you'll be able to sell way more units.
Again, as you see for the products Toshiba has stock for (U50 and below) they have sent out review units. However, for U79 they haven't and it's still out of stock. There's no point of getting reviews out because the product won't be in stock for a while. When they get enough units in for U79 and U80, they'll get the hype going by getting reviews out.
It's all about timing with marketing. You don't want reviews out when people can't get the product itself. That leads to hype dying out by the time product is already out and people forget about it.
Also, it's Toshiba and not Hisense. Hisense owns a majority stake in Toshiba and hence gets all the profits, and Toshiba gets to use Hisense tech. However, Toshiba has its own brand identity and as usual in these sorts of cases, they do have the freedom to innovate and differentiate for better or for worse. For example, OnePlus, Vivo and Oppo all are owned by BBK electronics and yet their phones are very different. The ownership only controls where the profits and tech transfer happens, but not about ideas or products 100%. Similarly with Toyota and Lexus or Volkswagen and Audi in the car world.