The official prices of HX750 has come down by about 15%. Currently 55HX750 is being offered for 1.29 lacs in the showrooms. Yesterday went to three showrooms. Reliance has only the display piece. Croma don't have in display, but the price quoted at 1.299 lacs. Went to Kohinoor, they quoted a final price of 1.25 lacs. I think Sony is clearing the 1.5 lacs slot for the new W802 series. It looks like they have sufficient stocks of HX750, which needs to be cleared, which might prompted them to lower the prices. Also the competition is lowering the prices almost on an average 10% per month for last few months. LG LM7600, which was being offered at best prices of 1.7 lacs 3 months back is now around 1.3 lacs. Similarly, Pana 55ET5D, which was just under 1.5 lacs is now available under 1.2 lacs. I am strongly mulling, whether to go for the 55HX750, which seems quite lucrative as of now.