I got it for 57k, 1month back. Negotiate more. Again I would agree with dirac and hitch hawk . I think dirac asked to go ahead as the tv is very good and in very short supply, but hitchhawk is asking to wait for new models to be launched in may june times. But again I don't think pana has a 42 inch in the line up for 2014 rather 39 inch. Try sony 700 B (2014 model with 200 hz) if u want some thing similar. When I went to buy panny the sony PQ I found a tad un natural to E6, due to over coloring on Sony. But for motion viewing ( football, sports, action movies) and games Sony will be better. Caution: Sony 700B comes 60 k+ .